How to Sell SEO Services?
There is a lot of competition for SEO experts who Sell SEO Services. Prospective clients are aware that they should consult with many firms before selecting someone to perform their SEO services. If you want to close those SEO leads, you need to know your stuff and go above and beyond while putting together your presentation.
Putting together a successful research-based SEO service proposal will make your client feel secure in your abilities and help you close the deal. When preparing a detailed Offer plan for a potential client, use these tips to help you build a strategy and have a straightforward direction if the client decides to proceed.
What Is Resell SEO Services?
The practice of selling someone else’s SEO services as your own is referred to as Resell SEO Services or reseller program. This eliminates the requirement for you or your team to develop an SEO plan, execute campaigns, and even recruit, manage, and train SEO specialists. You won’t even need to be familiar with SEO tools. You will help satisfy the needs of your customers through Resell SEO services.
Prepare Before You Sell SEO
It’s important to build a relationship and get information from prospective clients, so don’t jump into your first conversation with many sales pitches. More often than not, that will leave the prospective with the impression that you are more interested in their money than helping them.
Before approaching the prospective client, it’s best to look at the website in question. That way, you’ll have a general understanding of what they’re selling and how you can help them improve their Listing, rankings and traffic. If you don’t know anything about the client, then you will need to get some basic information about them. You can find most of the information by researching the company online:
- How big is the site?
- What types of services and products does the company sell?
- Is the company most interested in a local, national, or international campaign?
- How much traffic does the site get each month?
- How competitive is this niche market
Do a Keyword Search Volume Analysis
A keyword search volume analysis will help you determine what keywords the prospective should focus on. If the client has shown interest in an SEO Services Local or geo-specific campaign, then you can try using this geo-specific keyword research tool.
This information will also help you start putting together a budget for the project. If the CPC for the keywords is high, you’re dealing with a competitive market that will need to have a higher SEO budget to get results for the client.
Run a Preliminary Keyword Ranking Analysis
You will need to run a preliminary keyword ranking analysis to determine how far the website has come in terms of ranking results. Many online SEO Services tools come with Rank Checker, which works very quickly. It doesn’t, sometimes, give you the most accurate results, so spot check suspicious results with Google. You can also use other tools to make a comprehensive, accurate report.
Your preliminary analysis should help you determine how much work it will take to get first-page rankings for relevant keywords. Keep this preliminary report handy so that you can include it in your Value Proposition & proposal. It’s always useful to show clients why you think they should focus on certain strategies over others and offer valued SEO Services Tips. Of course, your prospective client isn’t going to get 100 percent of available traffic no matter what techniques you use.
Analyze the Site’s Traffic Data
Talk to the prospective client about getting added to their Google Analytics stats. This will give you the opportunity to study the site’s current traffic. This conversation is also a great time to work on your relationship with the client. Talk about what your research has shown so far and ask them about their business goals. If the site is already getting some traffic, you will want to find out where the traffic is coming from, how high the bounce rate is, and how much traffic is resulting in sales.
Check Search Engine Indexing
Sometimes clients have websites that aren’t indexing properly with search engines. The company can have really strong PR rankings and a terrific inbound link count, but the on-page SEO just isn’t meeting expectations. It’s best in this situation to check the site’s indexing. The search string will show you how Google has indexed this site.
Sometimes you will find that only a couple of pages turn up. If you know that the site has many more pages, you know there is a problem. Dig around a bit to see if you can find a site map. You can also ask the client to add you to their Google Webmaster Tools data. This will give you access to lots of useful information that will help you spot SEO problems and determine how to fix them.
Evaluate the Site’s On-Page Content
When you check out the site, look for keyword-rich content. If you don’t find it, then that could be the problem right there. That means you will need to include content development in your proposal. You can Sell SEO Services that achieve results only when you are prepared.
Find the Site’s On-Page SEO Issues
Many on-page Search Engine Optimization issues will jump out once you review your site. Some of the most common things to think about include whether the site relies too heavily on Flash. Whether the site uses non-SEO-friendly URLs, duplicate content, or poor navigation; and whether each page uses unique tags. Identifying these problems can help you create a proposal that targets the client’s issues & ultimately Sell SEO Services.
Check out the Competition
The level of commitment required to achieve a first-page ranking often depends on how much competition is out there. Search for keywords that are important for the prospective client’s site. This will give you the chance to see what strategies the competition uses. One of the most inherent things to look at is inbound links. Link building is one of the most costly and time-consuming search engine optimization processes, so you want to know what you’re getting into before you make an official proposal.
Check Google’s Local Business Listings
It’s amazing how many organizations miss out on the easiest ways to boost traffic. That includes listing their site on Google Local Business. Google will rank local businesses over organic search results. That’s something that you definitely want to take advantage of. It’s easy and effective and helps Sell SEO Services.
Include Business Profiles
Business profiles are a great way to boost a client’s website traffic. Google will rank biz profiles along with the company’s website, which means you can potentially dominate a larger chunk of first-page results by creating profiles on websites like Yelp and Hotfrog.
Develop A Smooth SEO Sales Experience
Now that you have all of this information, you can prepare a proposal that targets the client’s concerns. Include bits of research in your proposal. Doing so will show the client why you have made certain choices. It will also show that you have already put a lot of time into creating an effective strategy for the company. Don’t worry about charging for the information in your proposal. Just think of it as a relationship builder that will attract more clients now and in the future. It’s a vital component in developing a smooth SEO sales experience.
SEO professionals need to realize that some clients don’t know how much money it will realistically cost to get the results that they want. If the prospective balks at the proposal, try to develop an alternative plan that won’t cost as much money. Sometimes you can suggest using one or two of the proposed methods to improve traffic.
You can also suggest that they simply hire you as a consultant while they implement the work in-house. The harder you work with and for potential clients, the more likely you will build a solid relationship that will benefit your business in the future and help Sell SEO Services.