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Since its first updates in 2003, known as the Florida updates, Google has constantly been maneuvering its search ranking guidelines to provide users with the best possible result. From focussing on content quality over keyword stuffing to the core web vitals, it’s always been about the user’s complete satisfaction.

One of its most recent updates was the Page Experience update, which rolled out in 2021. Suggestive of the name, page experience refers to all the elements on your site that make them easier to use and navigate. And in today’s ultra-competitive world, having a flawless page experience won’t just increase your chances of conversions but also affect your rankings positively on Google’s SERP (search engine results page).

What is Page Experience?

Google defines page experience as “Page experience is a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value, both on mobile and desktop devices. It includes Core Web Vitals, which is a set of metrics that measure real-world user experience for loading performance, interactivity, and visual stability of the page. It also includes existing Search signals: mobile-friendliness, HTTPS, and intrusive interstitial guidelines.”

In other words, page experience is the ease of interaction between the users and your website. Google considers a website with a good page experience when the visitors can navigate the site easily and access its interactive features seamlessly.

The definition above sets the metrics Google determines for considering the page experience of a site. The updates mean the huge potential for those who offer high-quality content with stellar page experience, as the popular search engine will considerably favor their site over their competitors.

On the other hand, if your visitors find it rough to navigate around your site and find the information they’re looking for, you may see your rankings fall down the SERP. These updates have helped marketers and content creators to keep interactivity in focus along with informative and relevant content to improve the overall experience of their target audience who visit the site.

Google considers various metrics to measure the page experience of a website, and we’ll be discussing them below.

How Does Page Experience Affect Rankings?

The page experience includes technical elements of your web pages. These updates cover a lot more than content. With the use of page experience, Google will distinguish between two websites that offer quality content but differ in their user-friendliness. Needless to say, the more user-friendly site will be higher in SERP rankings than the other.

It should be remembered that user-friendliness shouldn’t substitute for providing quality content. Content is still king, but page experience comes in at a close second. Along with backlinks, content and page experience make the holy trinity of SEO.

Here are the factors that Google considers for page experience:

Core Web Vitals

Core web vitals are a set of quality signals that informs Google about the user experience of a site. It basically entails how your individual web pages perform when user accesses.

For example, a page with a longer load time will have a higher bounce, which means a user won’t stay on your website for long if they have a poor experience. As such, Google rewards websites with a great user experience and optimally performs.

The metrics that Google uses to determine core web vitals include your site load speed, interactivity, and visual stability as perceived by your audience. The overall page quality and load speed are the primary factors contributing to the core web vitals.

Core web vitals are amongst the main elements that inform Google about the page experience of a site.

Mobile Responsiveness

There are over 3 billion smartphone users globally today, which is only expected to rise in the coming years. With so many smartphone users today, it’s normal that Google strongly emphasizes your website’s mobile-friendliness.

Mobile-friendliness or responsiveness means how your website is performing on mobile devices. A mobile responsive site means that all the web pages can be accessed on any mobile device and performs optimally with all visual elements intact across screen sizes and browsers.

The reason for giving importance to mobile responsiveness is that with so many smartphone users, mobile searches had overtaken desktop searches around half a decade back, and the trend isn’t going backward.

Security

HTTPS stands for Hypertext Transfer Protocol Secure, which is an extension of Hypertext Transfer Protocol (HTTP). HTTPS is a secure way of transmitting data between a web server and a browser compared to its counterpart, which doesn’t secure the transfer.

HTTPS uses the SSL protocol for authentication and encryption, which secures the data against hacking. Google considers the data security of its users as of paramount importance and thus rewards websites with HTTPS with better rankings. More than 70% of websites that rank on Google’s first page have HTTPS. You can also see this on any SERP page.

Interstitials and Dialogues

Interstitials are pop-ups that appear on your webpage. They can be either for promotional purposes, a legal requirement, a dialogue box, cookie information, dialogues, banners, etc.

Interstitials overlay the whole web page and obstruct the user’s view of the page’s contents. This makes the content on your site hard to read and may end up frustrating your site visitors, leading to a bad experience.

Now, make no mistake. A site sometimes requires these dialogues and interstitials to convey useful information. But they shouldn’t be obstructive or make it hard for users and search engines to read or understand your content. In such cases, it may be detrimental to their overall experience, making them leave your site for a competitor, ultimately degrading your rankings.

Tips for a User-Friendly Website

Now that you know the factors that influence page experience on your site, you might be wondering what you can do to improve your website’s page experience and its ranking on Google SERP.

It’s worth remembering here that under no circumstance should you neglect the page experience updates by Google. These updates have created an equal footing for small businesses that have a chance to beat their major competitors in rankings with a few simple tweaks to their site. It also gives shows that a business cares about its target audience, adding to the credibility and trustworthiness of its brand.

Follow the tips below for optimizing your site for a superb user experience:

Optimize Visual Elements

While you do need to make your website appealing and aesthetic for your users, you need to ensure that you don’t go overboard with your designs.

All content and visual elements like graphics, images,  etc., should be clearly visible and professionally presented as per your branding outline. Avoid fonts that may be difficult to read, and use styles that have good readability and complements your site aesthetics. Also, remember to use contrasting colors on fonts so that they don’t get mixed up with the background.

Simplify Navigation

Navigation is fundamental when we’re talking about a user-friendly website. Navigation refers to the ease of movement of your users from one web page to the next or the ability to extract the relevant information they’re looking for.

Ensure that your pages are well-linked and highlight the most important features your target audience will use. For example, an e-commerce site should clearly define the product categories along with a smooth purchasing process so that the user doesn’t get interrupted while accessing your site’s contents.

With a poor user experience, you’re more likely to drive traffic away from your site, adversely impacting your rankings.

Improve Page Load Speed

As mentioned earlier, page load speed plays an important part in determining the user-friendliness of your website. Research has suggested that if a web page takes more than 3-4 seconds to load, the chances are that the user will leave your site for your competitor, increasing the bounce rate.

Optimize the visual elements in your site and do away with heavy graphics and imagery that may hamper load speed. A website with fast loading time has more user retention.

Avoid Complications

As generic as it may sound, your users mustn’t find it complex to use or understand the information provided by your website. Whether it’s the design, content structuring, unnecessary pop-ups, or whatever, you need to simplify your web pages to ensure a great experience for the user.

Focus on Page Experience for Higher Rankings and User Satisfaction

These were the elements of page experience considered by Google and how you can optimize to meet those guidelines.

A user-friendly website that can provide visitors with the information they need seamlessly with quality content and a fast load speed.

All-in-all, you need to step inside your customer’s shoes to find out what they expect and what they need and provide them with relevant information in the best way possible. It’s thus a win-win situation for marketers, small businesses, and content creators to gain an upper hand in this ultra-competitive world with minimal effort.

Found this article useful? Read more of our blogs and get the top industry news and updates at Philly SEO Pro.

Search Engine Optimization has become an inherent part of the marketing strategy for businesses today. After all, it’s one of the most efficient ways to get traffic to your website and increase the visibility of your business. However, to get the desired amount of traction for your SEO strategy to succeed, you need to do it right.

Last year, more than 1.3 million businesses utilized Google’s advertising services to grow their online presence. But it’s not all about just a paid promotional strategy. More than half of your website traffic will result from your SEO campaigns. With a well-crafted SEO strategy, you can drive more visibility and traffic to your site than through paid search advertising or social media ad campaigns.

Let’s get one thing straight; it’s not easy to achieve a top spot in Google’s Search Engine Result Pages (SERPs), much less maintain it for a considerable period of time. Consider this, Google gets billions and billions of search queries every day, with the top-ranking sites having an average click-through rate (CTR) of just over 30%. And with Google’s ever-changing algorithms, it gets even harder to keep up with the updates and come out on top of them.

This means that businesses have to continuously evolve their SEO strategy along with the search engine’s updates.

If you’re new to the world of SEO, read on to understand how SEO can help your marketing campaigns in gaining more eyeballs across the internet. These are some of the best SEO strategies for you to implement in 2022 (as per Google’s current algorithm).

SEO is the Key to Increased Web Traffic

When you want to see additional traffic on your business website, the way to achieve it organically is by appearing on Google’s first page. Although it takes time, typically 4-6 months, you’ll start witnessing increased web traffic on your site once you rank on the first page of Google SERPs. Attracting traffic through organic measures is the best way of growing your business online, which results in long-term customer loyalty and SEO success.

As mentioned earlier, Google keeps changing its algorithms, affecting search engine rankings. However, there are a few basics of it, and the points below will help you understand the fundamental practices related to SEO that can have a long-term positive impact on your website rankings.

SEO Beginner Strategies for Higher Search Engine Rankings

Since 2003, Google has released numerous updates that affect how it ranks websites. All the updates have been essential because they penalized bad SEO practices and rewarded ethical ones. Below are some of the elemental factors in SEO which are, in essence, the first thing you need to do to generate more traffic to your website.

But, bear in mind that all of these strategies are just laying the foundation of a robust SEO campaign; you have to watch for Google update changes and craft your strategy accordingly. As you keep improving your basic SEO skills, you can also leverage various online marketing tools to adjust your strategy as the search engine keeps evolving.

What follows are some of the basic techniques of SEO:

• Get Proficient with Keyword Research

A key evolution of Google has been displaying relevant information on its SERPs. Most users searching for information won’t further click on a website as the information they’re looking for is displayed on the SERPs themselves. With this update, the search engine displays relevant information to the user on the search result page, so they don’t have to visit a website.

So, how does Google fetch the data that is displayed on SERPs?

The search engine accesses the content of the top-ranking web pages, which are then displayed to the user on SERPs. As the business website owner, you must add contact information, snippets, and frequently asked questions to your relevant web pages to have them featured on SERPs. With the inclusion of the right keywords, you can give the necessary information that the user is looking for without visiting your website.

So, finding the right keywords is key. Remember that no matter how big or small a business you are, all your competitors are doing SEO. That being said, researching the ideal keywords becomes more important for creating rank-worthy content on your website.

Search engine crawlers are drawn to the right set of keywords whenever a user enters a query, so by incorporating them in your content, you can enjoy the benefits of increased traffic and sales for your website.

The basics of keyword research is to understand the keyword volume, competition, and most searched phrases to identify the most suitable keywords for your content. Try to target long-tail keywords related to your niche for a comprehensive keyword placement strategy.

You may also use online SEO tools that help you to research keywords and analyze competitors pertaining to your industry. Popular SEO tools for keyword research include ahrefs, SEMrush, Google Analytics, and Google Search Console.

With the right set of keywords, your marketing team can create content preferred by search engines for respective queries.

• Create Relevant Content

Every content creator and marketer’s punchline is that ‘content is king.’ And they’re right. In its quest to provide the best possible information to users, Google rewards original and relevant content. As the content in your sites reflects your business, you must leverage it right by creating informational, unique, and keyword-optimized content to rank high on Google SERPs.

You should try to create relevant and valuable content for your audience and at the same time engage them with it so that they read it in full and not bounce back in a few seconds. There are numerous websites online with similar or copied content, and following a similar route will not bring any fruits to your SEO campaigns in the long haul.

But how do you provide high-quality content?

You must strive to establish yourself as a thought leader in your niche and provide valuable and unique information to users that benefit them in one way or another. Be flexible in your content strategy, publish testimonials, product reviews, buyer stories, and other user-centric information that makes your audience believe your business values its customers.

You can also be transparent to your audience by publishing recent milestones, your mission & vision, how you fulfill your corporate social responsibilities, etc. Such information related to your business inspires trust and loyalty among your audience. They’ll be more likely to buy from your business a brand they can trust. Furthermore, you can create blogs around your products and services, product demonstration videos, etc.

Content dominates the internet, and if your users get unique and helpful information from your website, it’ll automatically drive up traffic and your search engine rankings. If your content strategy is right, other factors would matter little in improving organic rankings. Your content strategy can be as dynamic as possible; you can go over and beyond what your competitors are doing to offer authoritative and relevant content to your audience.

• Emphasize on User Experience

Once you’ve gotten your content right, it’s time to focus on the next most essential aspect that influences Google, i.e., User Experience. Google’s 2020 update outlined User Experience on web pages as one of the core web vitals, or the metrics central to SEO. In the update, user experience was broken down into three main parameters: load speed, visual stability, and interactivity. These three parameters affect your page speed, which affects user experience.

As per research, it’s been found that the attention span is merely 3-4 seconds. So if your page speed is poor, there’s a good chance for the user to ditch you for your competitor. All this translates into focussing on a better user experience for your site visitors.

The three vitals pertain to the design of your website, so a professional web designer or agency can improve the user experience factors in your website.

Now, the reason for Google to consider user experience as a core element is due to the existence of many similar pages across the internet with identical content. The differentiating factor between them is user experience. Remember, core web vitals is one of Google’s central criteria for ranking, so the need for a seamless user experience cannot be overstated.

It’s Not Rocket Science, But It Will Take Time.

These were just the basics of SEO, which, as a beginner, you should focus on. Getting these three aspects right will help you work on your skills which will ultimately come to fruition.

With Google’s ever-changing algorithms to provide the best information to users, as an SEO professional or digital marketer, you need to cater to every aspect and trend that’s introduced by the search engine for better results. Other aspects also affect rankings, like meta tags and descriptions, internal and external linking, site health, etc. You can learn a skill and move on to another one to gain expertise in SEO.

Everything is going digital, so why not your business? In this digital race, how do you capture potential market share? There are numerous well-established rivals in the digital marketing industry. To compete with them, you must be visible to potential visitors who are currently looking for a keyword or product relevant to your business.

An SEO report will assist in assessing the development of a campaign as well as the ROI. When you embark on a search engine optimization campaign, it’s important that you keep track of your progress. If you’re an SEO expert yourself, you may not have a problem doing this, but for site owners who barely know a thing beyond navigating and updating information on their websites, hiring a professional will be best to do.

Do We Really Need SEO?

Yes. Did you know there are presently over 4.6 billion web pages on the internet? That’s a lot of competitions. The bad news for website owners is that this statistic is increasing on a daily basis, but the good news is that SEO is arguably the most effective approach to improve your site – making it more visible and competitive.

SEO is the practice of optimizing numerous elements on your site (and off your site) to improve the user and search engine experience. Sites that do not use SEO might perform poorly and never reach the coveted number one place in search engine results pages (SERPs).

More significantly, SEO ensures:

• Your website is crawlable and indexable: Bots are used by search engines to crawl your site. They then save information about the pages they discover in their indexes.
• The best user experience: Penguin, Panda, Hummingbird, & mobile-first indexing aim to ensure that site owners provide their users the greatest possible experience.
• Improved rankings: Let’s face it, everyone wants this. Quality, high-performing sites are rewarded by search engines, which is why SEO is so valuable. If you optimize your site, it is more probable that it will rank high in search engine results pages (SERPs).
• Increased traffic: If you can bring your site to the top position, you’ll almost certainly witness a spike in visitors. Reports show that top results generally achieve a 30% CTR.

What Is SEO Reporting?

SEO reporting is the technique of displaying your search engine optimization performance. This is the process of enhancing the visibility of a company’s website and assets on Google. Reports often provide top keywords, general keywords, new visitors, total visits, and website conversion data.

Why Do You Need An SEO Report?

To improve traffic on your page & increase your popularity. Another reason to go in for an SEO report is to rectify your mistakes, which might be standing in your way and your users. There are hundreds of things that decide a page’s rank. Only a good analysis of all the factors presently affecting your website can give you and the web developer an idea of where to improve and what to ditch.

Significance Of Regular SEO Reporting

As we all know, SEO is critical for the majority of businesses. It is a channel that is attracting a growing amount of money and attention. Even as recently as 2018, the worldwide SEO sector was estimated to be worth $80 billion.

There’s a lot on the line. Businesses rely on the channel as a crucial marketing platform, and business owners, CFOs, and other key stakeholders want a great return on their investment.

As a result, it is critical that you generate regular SEO reports to offer progress updates. That being said, SEO reports are equally crucial to SEOs and should not be disregarded.

If you get your SEO reports perfect, your work will be much easier. With the correct report, you can immediately detect trends (both positive and bad), areas that require your attention and get the information you need to execute your work at a glance.

What Are The Key Factors Of A Good SEO Report?

A typical report will contain an overview of what your website is about, who your competitors are on a search engine result (usually first 10 results), the age of the website, server speed, & the number of visitors. It will consist of their nationality, time spent on the site and number of repeated visits, social network links, the top-level domain of the website, global link popularity, & factors that could hinder your page ranking.

There is specific information that site owners or marketers will expect to see in an SEO monthly report, quarterly report, or yearly report. Here’s what site owners expect to see in SEO reporting:

• Goal Reports
• Total Work Completed for the Period
• Number of Optimized Pages
• Overall Keyword Growth
• Earned High-Quality Links
• Increase in Ranking for Top Terms
• Traffic and Keyword Growth for Translated Pages
• Growth of Social Media Communities
• Growth of Social Media Engagements
• Performance Report in Google Search Console
• Mobile Traffic Growth
• Month-Over-Month Growth
• Traffic by Location
• Traffic by Referral Source
• Conversion Rates by Channel
• Click-Through Rate for Top Pages in SERPs

What Are Some Of The Best SEO Reporting Tools?

If you want to create high-quality reports, you’ll need to use one or more tools. Various SEO reporting tools have different capabilities; for instance, some are more focused on backlinks, while others probe further into keyword research & performance. Here are a handful of the most useful tools:

1. Google Search Console

2. SEMRush

3. Majestic SEO

4. Raven Tools

5. Ahrefs

6. Moz

What Are The Benefits Of SEO Report?

There are three main types of SEO reports, the “Link” report, the “Rank” report & the “Optimization” report. The names of these reports will differ depending on the type of SEO tools & techniques you use.

The “Link” Report

This report will help you with:

• A detailed summary of the current links to your site.
• The value of these links.
• The anchor text used in the link – linking to you.
• The page rank of the site the link is generated from.

Various SEO tools may provide additional information, but they should provide the above-mentioned information about the links to your site.

The “Rank” Report

This report will help you with:

• The current ranking of your keywords on Yahoo, Google, & Bing.
• The movement in ranking over a set period (day/week).
• The overall visibility of your keywords.

Various SEO tools may provide additional information, but all of them should provide the information mentioned above about your keywords ranking.

The “Optimization” Report

This report will help you to:

• Assess the on-page optimization of your website based on your keywords.
• Assess the on-page optimization of your competitors based on your keywords.
• Provide a detailed report on the various optimization factors (title, H1 – H3, keyword density, meta tags) and your score per keyword.

How To Use The Information Provided By These Reports

The information provided by these reports is very helpful in improving your SEO performance and strategy. The information can be used to:

• Keep accurate track of the optimization levels of your competitors (if your competitor has an overall optimization percentage of 80% & you sit on 60%, then your competitor will be ranked higher).
• Keep accurate track of your keyword rankings to ensure that you reach & maintain page 1 or 2 rankings.
• Keep accurate track of the links to your site.
• Sometimes sites will remove your link after a period of time & if it is a reciprocal link, you need to remove the link to their site.
• Ensure that the sites that promised to link to your site comply.
• Keep accurate track of the value of the links to your site to measure the success of your link strategy.
• Optimize your website effectively with the guidelines & information supplied by the “Optimization” report.

There are more applications for the information supplied by these reports, and if used correctly, these reports will become a valuable tool in your SEO success.

Drive Targeted Visitors To Your Website With Accurate SEO Report

A search engine optimization report will analyze your website, looking at where improvements can be made to increase your website’s position in the search engines. A top or higher position in the search engines equates to more traffic. There are 2 core areas that an SEO report analyses, on-site & off-site.

On-site SEO actually assesses how your website is constructed. There are many standards that search engines look for in a website – HTML, CSS & JavaScript languages must all be written to strict standards for compliance.

If these website standards are not met, then your competitors may gain an advantage over you. You could run a report on your competitors and compare that report to your own website’s report to find out your competitors’ strengths & vulnerable areas.

Off-site SEO assesses how popular your website is. The more relevant website link to yours – the more popular your website is. The Google PageRank algorithm calculates how many relevant websites link to yours and accordingly positions your website in search engine results.

An SEO report will calculate your PageRank, determine how many websites link to yours & evaluate the importance of the websites linking to yours. Analyzing every aspect of your website, both off-site and on-site, will be reviewed in line with your keywords. After all, it’s the keywords that users will search for and land on your website.

SEO reports are essential & vital for determining what and how to improve your site. Use these data to prioritize optimization by determining which areas will have the most impact on your site. Remember to use an effective auditing tool to perform reports and track progress as you proceed. These may also be highly useful if you need to explain a budget or effort spent on SEO.

All Your Crucial Link Building Questions, Answered

Building and maintaining personal & professional relationships is the key to life success. As humans, we try to be at the right spot at the right moment in order to establish the perfect connection. We rapidly discover that each correct link connects to another, and before we realize it, we’ve become part of a network.

After working on your website and realizing that visitors don’t just appear on your virtual doorway, you begin to understand a bit about traffic generation. Link Building is likely to be one of the first things you’ll come across. Here’s what our experts at Philly SEO PRO reveal about Link Building.

What Is A Link?

A link is a connector between two web pages. It can connect an article on your website to a category or home page or even another article on the same site. Those are considered internal links since they connect one part of your website to another.

Also, there are external links, which interconnect one website’s page to another. For example, when We create an article & submit it to an article directory, We use a link to join the article page in the directory to a webpage on our site.

What Is Link Building?

Link building is the practice of deliberately establishing new links, or connections, that go back to pages on your own website. This may be achieved by authoring and submitting articles such as the one you are currently reading. Writing guest blog articles with one or two links back to the writer’s website is another fantastic example of link-building.

Directory submissions, blog commenting, forum involvement, creating various profile pages, social bookmarking, press release submissions, and so on are all examples of Link Building.

What Is Link Building In SEO?

Link Building establishes such links or bridges between pages and sites, which, in turn, directs people to the website. The most compelling incentive to develop links, by far, is to rank well enough in search engines and hence gaining a lot of free traffic to the website. When it relates to ranking a page in search engines, the anchor text of a link (the words you use to emphasize in blue and form a clickable link) is the second most significant element.

The first is the title tag; along with the title tag & backlinks, they account for at least 80% of ranking criteria. By simply making sure you use the right title and then working on building backlinks with keyword-rich anchor text, you can get on page one of Google for just about any term. It may take quite a few backlinks if you are targeting a competitive keyword, but you can do well by just doing those two things.

How to Do Link Building?

You may be wondering how to produce high-quality backlinks now. It is not a tough process to do; however, it may take many of your valuable hours. Here are some helpful approaches you may take.

• Engage Experts:- Although hiring Link Building or SEO experts is a traditional method, many people think this is among the best ways to generate high-quality links. A link builder will be able to help you rank up your website on the major search engines like Google, Bing, and Yahoo. However, it is better for you to do research first before you hire a link builder to avoid being – blacklisted by the search engines.
• Link Baiting:- Link baiting is also a great technique to generate high-quality links. This is a method to entice incoming links to your site. In order to make your website enticing, you can write unique, original, and quality articles on your website. More people will be interested in placing their links on your website if you provide them what they need.
• Submit to Link Directories:- Link directories are available in a large number these days. You can start submitting your website to some of them. There are some free link directories for you to submit your website to. Nevertheless, these directories will not make the page rank of your website increase quickly. If you have a huge budget, you would like to submit your website to some great directories like Yahoo and Bing Places. Yahoo or Bing Places may charge you a huge amount of money, but the price is worth it.

Do-Follow Vs. No-Follow Links

As you connect to a do-follow site, the HTML link code is a conventional anchor text HTML link. In the instance of a no-follow, the no-follow HTML element will be inserted within the link; therefore, you will not receive backlinks from this site.

If you link to a do-follow page, the search engines will recognize your link & you will receive what is regarded as a backlink to your site(webpage). If you connect to a no-follow website, search engines will not perceive the link as a backlink to your website. Here are a few essential & vital factors to consider:

1. If a “do follow” designation is made, Google will look at the link as a backlink to your targeted page.
2. If a “no follow” designation is made, Google will not use it as a backlink to your target.

There are Do-follow and No-follow article directories, blogs, and social networking sites. Sometimes, No-follow sites are still valuable for traffic to your target, despite the fact that Google may not count it as a backlink, and there are some that argue that a no-follow will still give you a little backlink juice.

Why Is Link Building Important?

Everything currently has a point of reference on the Internet. The Internet reflects all of these characteristics, including social networking, information collection, business efforts, and entertainment. Each of these topics has a webpage dedicated to it. When it comes to websites from a commercial standpoint, marketers of various products seek the best ROI from the website. They do it in a variety of ways, including frequently producing unique material, presenting crucial information about the company and the product or service that they provide, as well as introducing attractive deals to their consumers. Link building enables you to accomplish exactly that. It drives visitors to your website in a unique way.

If your website has a lot of connections to it, search engines will always pay greater attention to it. Link building occurs when your website is linked to another website. This implies that when browsers visit one of the two websites, they will encounter the other. This increases the likelihood of traffic creation to the website that is connected to the website where the visitor originated.

There is actually no doubt that link building is among the most crucial aspects of boosting your website’s page rank. According to experts, the more links you post on and for your website, the higher the ranking of your website. Nonetheless, this is not fully correct. The reality is that if you deliver high-quality links, your website will rank fast and effortlessly. Contact our specialists now for thorough and effective Link Building Strategies!

Everyone wants to experience and have the best technology while at the same time not wasting any precious time. The same is absolutely true when it comes to checking out websites or mobile applications. In the old era, too much emphasis was put on keywords and creating links. But Google now favors sites that prioritize User Experience over optimization for SERP rankings. Nevertheless, keyword-optimized content is still an important factor in getting better positions on SERPs. Thus, in improving brand exposure & growth, businesses should balance User Experience, keyword & search engine optimizations.

What is User Experience?

The User Experience (UX or UE) is the means by which a user interacts with and experiences a product, system, or service. It encompasses a person’s ideas of usefulness, usability, and efficiency. When creating & refining digital assets, most businesses, designers, and creators prioritize improving user experience since negative user experience can reduce product use. Thus, any desired positive impacts; conversely, designing for profitability frequently conflicts with ethical user experience objectives & even causes damage. The vital characteristics of a good User Experience are:

Users swiftly find what they are looking for or know where to find it within few seconds;Users understand what your site is about within few seconds of landing on your site;Users should instinctively know how to navigate your site;Users should be prompted “on what is happening” whenever they click on something;Users should have absolute control over what to do next, what they will get, & just about everything they will experience while they are on the site.

The new Google search algorithm weighs the usability of a site. It calls for a better User Experience in terms of the site’s content, architecture, design, templates, layout, etc. So you need to design your site and create content with the users in mind. Some good user experience measures include the number of page visitors and the time they spent on the page during their visit. These measures indicate the usability of a page based on the average number of visitors and the average time they spent on it. Using these measures, you can also determine the sources of traffic that directed the highest quality of visitors.

What is UX design?

UXD and UED are other terms for user experience design. It refers to all facets of a user’s experience on a website. A user interface, images used on the site, interactivity, and engagement with the user are some of the characteristics that go under user experience design. Once upon a time, websites were only text-based pages that focused on giving users information.

The internet was mainly used for information related to knowledge, government bodies, etc. However, today thanks to the improvements that have taken place with respect to the speed of the internet, technologies, & telecommunications, the internet has become the go-to place for any kind of information that people may need. People today use the internet for getting information, socializing, and online shopping as well.

Influences On User Experience

User Experience design not only concentrates on the aesthetic aspects of a site but also on other aspects that go into improving a user’s experience on the site.

Information Architecture

Web design begins with the information architecture on the website. It is important to design the information architecture of a website based on how potential users will like to navigate through it & use its content. This is what User Experience design helps to accomplish. It will incorporate stakeholders’ personal ideas and preferences while designing the site using a data-driven method.

Graphic Design

The next aspect of user experience design is the visual elements involved in designing the site. It is also referred to as visual design or user interface design. The visual elements include site aesthetics, arrangement of different elements on a page, colors used on the site, typography, etc. When designing a site with user experience design, the creators will pay more attention to the preferences of the target user instead of the site owner’s personal choice of elements.

Interaction Design

Interaction design is another important element of user experience design. It includes creating opportunities for visitors to interact with the site. This does not necessarily mean a transaction or submission of an inquiry form. It could be a submission of a newsletter, downloading a file, getting a membership, creating a profile, liking the sites social media page, sharing content that is there on the site, etc.

One should be able to strike a balance between the different interactive elements that are being used on the site. It may not be wise to use all the types of interactive elements on the site. This can end up confusing the visitor. The different elements that may be used to help a user interact with the site should also be presented in such a way that they complement each other, try and anticipate what a user may do on a particular page, and maximize the user’s engagement.

Usability Design

Though usability design may be similar to interaction design in some aspects, one should not confuse the two of them. Usability is not just interaction; it is more than interaction. Use of content on the page, navigation from one page to another, deciding the format of presenting the content on the page, and determining how this content will co-exist with each other all come under usability.

The main function of usability design is a little different from interaction design. Interaction design’s main aim is to maximize users’ interaction with the site. On the other hand, usability design recognizes the fact that all users may not want to interact with the site. Usability design attempts to maximize the use of the site for such visitors by encouraging them to use more of the content on the page in a creative manner.

Why Is UX Design Important?

User experience is significant because it attempts to meet the demands of the user. It seeks to offer great experiences that keep users loyal to a product or brand. Furthermore, defining customer journeys on your platform that are most conducive to business success are made possible by a meaningful user experience.

What UX Designers Do Goes Beyond UI Design?

The term “User Experience Design” is frequently used alternately with terms like “User Interface Design” and “Usability.” While usability & user interface (UI) design are significant parts of UX design, they are components of it; UX design comprises a wide range of other disciplines as well. A user experience – UX designer, is concerned with the complete process of acquiring & integrating a product, including branding, design, usability, & function.

What Situations Would Benefit From UX Design?

A website is simply a website if it does not have the potential to draw traffic or ignite interest among online users. ‘Seeing is believing,’ and it holds true for websites too. The importance of the user interface design of your website is the first step in achieving high volume visitors. In an era of heightened eCommerce activities and increased internet dependence, websites are the gateway to knowledge, information, entertainment, and social activities.

The objective of a website is best achieved through the application of simple and efficient user interface design or commonly referred to as user-centric designs. Therefore, a good user interface design usually facilitates smooth completion of the task at hand and adaptable to all the user’s needs.

With the increasing web traffic because of eCommerce and social networking popularity, mere creating a website for your business aspects is not sufficient to sustain online traffic attraction and retention. Internet accessibility is rapidly increasing, and most of its users are people with less technical know-how from all walks of life.

In fact, even if your website has great graphics, it will fail to hold high traffic volume because usability is what matters in the end. If you do not believe it, then try it out yourself. Visit the best, popular and high-volume websites like Google, Facebook, Bing, etc., & experience the ease of surfing through these sites. So, is your website user-friendly and easy to navigate? Here are a few situations that would benefit from UX Design:

• Improves customer acquisition;
• Helps with customer retention;
• Optimizes development time & cost;
• Increased productivity;
• More user engagement.

Areas Related To Building The User Experience

User Experience UX is a developing field that is continuously being defined. Creating a good user-centered design incorporates human-computer interaction (HCI) concepts as well as the following disciplines:

User Research:
Through observation techniques, task analysis, & other feedback procedures, user research focuses on understanding user behaviors, needs, and motivations.

Project Management:
Project management is concerned with the planning and organization of a project & its resources. This comprises determining and managing the lifecycle to be utilized, applying it to the user-centered design process, forming the project team, and effectively guiding the team through all phases until the project is completed.

Usability Evaluation:
The evaluation of usability focuses on how well users can understand and use a product to achieve their goals. It also relates to the level of satisfaction that users have with the procedure.

Information Architecture (IA):
The field of information architecture (IA) is concerned with how information is organized, structured, & presented to users.

User Interface Design:
User Interface Design is concerned with anticipating what users may need to do & ensuring that the interface has features that are simple to access, understand, and utilize in order to assist those tasks.

Interaction Design (IXD):
Interaction Design (IXD) is concerned with developing interesting interactive systems that have well-thought-out actions.

Visual Design:
Visual design is concerned with creating an aesthetically pleasing interface that is consistent with the brand’s objectives.

Content Strategy:
Content strategy concentrates on creating and managing useful content while also planning its development, delivery, and governance.

Accessibility:
Accessibility is concerned with how a disabled person gains access to or benefits from a website, system, or application. The controlling principle for accessibility is Section 508.

Web Analytics:
Web analytics is concerned with the collecting, reporting, & analysis of data from websites.

User Experience design is more than just creating a good-looking website for the user. The entire purpose of creating a website may be lost if your user does not have a good experience on the site. Also, with the kind of competition that is there today, you cannot ignore user experience. This can have a destructive impact on the performance and popularity of your site. That is why it is vital to hire a professional web design company that has created User Experience designs before and gives it as much importance as any other aspect of custom website design.