Since its first updates in 2003, known as the Florida updates, Google has constantly been maneuvering its search ranking guidelines to provide users with the best possible result. From focussing on content quality over keyword stuffing to the core web vitals, it’s always been about the user’s complete satisfaction.

One of its most recent updates was the Page Experience update, which rolled out in 2021. Suggestive of the name, page experience refers to all the elements on your site that make them easier to use and navigate. And in today’s ultra-competitive world, having a flawless page experience won’t just increase your chances of conversions but also affect your rankings positively on Google’s SERP (search engine results page).

What is Page Experience?

Google defines page experience as “Page experience is a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value, both on mobile and desktop devices. It includes Core Web Vitals, which is a set of metrics that measure real-world user experience for loading performance, interactivity, and visual stability of the page. It also includes existing Search signals: mobile-friendliness, HTTPS, and intrusive interstitial guidelines.”

In other words, page experience is the ease of interaction between the users and your website. Google considers a website with a good page experience when the visitors can navigate the site easily and access its interactive features seamlessly.

The definition above sets the metrics Google determines for considering the page experience of a site. The updates mean the huge potential for those who offer high-quality content with stellar page experience, as the popular search engine will considerably favor their site over their competitors.

On the other hand, if your visitors find it rough to navigate around your site and find the information they’re looking for, you may see your rankings fall down the SERP. These updates have helped marketers and content creators to keep interactivity in focus along with informative and relevant content to improve the overall experience of their target audience who visit the site.

Google considers various metrics to measure the page experience of a website, and we’ll be discussing them below.

How Does Page Experience Affect Rankings?

The page experience includes technical elements of your web pages. These updates cover a lot more than content. With the use of page experience, Google will distinguish between two websites that offer quality content but differ in their user-friendliness. Needless to say, the more user-friendly site will be higher in SERP rankings than the other.

It should be remembered that user-friendliness shouldn’t substitute for providing quality content. Content is still king, but page experience comes in at a close second. Along with backlinks, content and page experience make the holy trinity of SEO.

Here are the factors that Google considers for page experience:

Core Web Vitals

Core web vitals are a set of quality signals that informs Google about the user experience of a site. It basically entails how your individual web pages perform when user accesses.

For example, a page with a longer load time will have a higher bounce, which means a user won’t stay on your website for long if they have a poor experience. As such, Google rewards websites with a great user experience and optimally performs.

The metrics that Google uses to determine core web vitals include your site load speed, interactivity, and visual stability as perceived by your audience. The overall page quality and load speed are the primary factors contributing to the core web vitals.

Core web vitals are amongst the main elements that inform Google about the page experience of a site.

Mobile Responsiveness

There are over 3 billion smartphone users globally today, which is only expected to rise in the coming years. With so many smartphone users today, it’s normal that Google strongly emphasizes your website’s mobile-friendliness.

Mobile-friendliness or responsiveness means how your website is performing on mobile devices. A mobile responsive site means that all the web pages can be accessed on any mobile device and performs optimally with all visual elements intact across screen sizes and browsers.

The reason for giving importance to mobile responsiveness is that with so many smartphone users, mobile searches had overtaken desktop searches around half a decade back, and the trend isn’t going backward.

Security

HTTPS stands for Hypertext Transfer Protocol Secure, which is an extension of Hypertext Transfer Protocol (HTTP). HTTPS is a secure way of transmitting data between a web server and a browser compared to its counterpart, which doesn’t secure the transfer.

HTTPS uses the SSL protocol for authentication and encryption, which secures the data against hacking. Google considers the data security of its users as of paramount importance and thus rewards websites with HTTPS with better rankings. More than 70% of websites that rank on Google’s first page have HTTPS. You can also see this on any SERP page.

Interstitials and Dialogues

Interstitials are pop-ups that appear on your webpage. They can be either for promotional purposes, a legal requirement, a dialogue box, cookie information, dialogues, banners, etc.

Interstitials overlay the whole web page and obstruct the user’s view of the page’s contents. This makes the content on your site hard to read and may end up frustrating your site visitors, leading to a bad experience.

Now, make no mistake. A site sometimes requires these dialogues and interstitials to convey useful information. But they shouldn’t be obstructive or make it hard for users and search engines to read or understand your content. In such cases, it may be detrimental to their overall experience, making them leave your site for a competitor, ultimately degrading your rankings.

Tips for a User-Friendly Website

Now that you know the factors that influence page experience on your site, you might be wondering what you can do to improve your website’s page experience and its ranking on Google SERP.

It’s worth remembering here that under no circumstance should you neglect the page experience updates by Google. These updates have created an equal footing for small businesses that have a chance to beat their major competitors in rankings with a few simple tweaks to their site. It also gives shows that a business cares about its target audience, adding to the credibility and trustworthiness of its brand.

Follow the tips below for optimizing your site for a superb user experience:

Optimize Visual Elements

While you do need to make your website appealing and aesthetic for your users, you need to ensure that you don’t go overboard with your designs.

All content and visual elements like graphics, images,  etc., should be clearly visible and professionally presented as per your branding outline. Avoid fonts that may be difficult to read, and use styles that have good readability and complements your site aesthetics. Also, remember to use contrasting colors on fonts so that they don’t get mixed up with the background.

Simplify Navigation

Navigation is fundamental when we’re talking about a user-friendly website. Navigation refers to the ease of movement of your users from one web page to the next or the ability to extract the relevant information they’re looking for.

Ensure that your pages are well-linked and highlight the most important features your target audience will use. For example, an e-commerce site should clearly define the product categories along with a smooth purchasing process so that the user doesn’t get interrupted while accessing your site’s contents.

With a poor user experience, you’re more likely to drive traffic away from your site, adversely impacting your rankings.

Improve Page Load Speed

As mentioned earlier, page load speed plays an important part in determining the user-friendliness of your website. Research has suggested that if a web page takes more than 3-4 seconds to load, the chances are that the user will leave your site for your competitor, increasing the bounce rate.

Optimize the visual elements in your site and do away with heavy graphics and imagery that may hamper load speed. A website with fast loading time has more user retention.

Avoid Complications

As generic as it may sound, your users mustn’t find it complex to use or understand the information provided by your website. Whether it’s the design, content structuring, unnecessary pop-ups, or whatever, you need to simplify your web pages to ensure a great experience for the user.

Focus on Page Experience for Higher Rankings and User Satisfaction

These were the elements of page experience considered by Google and how you can optimize to meet those guidelines.

A user-friendly website that can provide visitors with the information they need seamlessly with quality content and a fast load speed.

All-in-all, you need to step inside your customer’s shoes to find out what they expect and what they need and provide them with relevant information in the best way possible. It’s thus a win-win situation for marketers, small businesses, and content creators to gain an upper hand in this ultra-competitive world with minimal effort.

Found this article useful? Read more of our blogs and get the top industry news and updates at Philly SEO Pro.

SEO can seem like an intimidating and confusing topic to learn, but it doesn’t have to be! The experts at Philly SEO Pro, the top SEO agency in the country want to help you get started with SEO by revealing some of their most closely guarded strategies and tips.

This guide on SEO will help you understand what SEO is and how to use it in your business without having to pay any expensive consulting fees or struggling with complicated resources. If you need some additional help, our seasoned experts at Philly SEO Pro can get your company moving in the right direction quickly & effortlessly!

Confused About What Is Considered SEO?

Search engine optimization (SEO) is an essential marketing practice. But what constitutes good SEO? How do you evaluate and improve your own site’s SEO? If you’re looking for answers to these questions, it may be time to turn to an expert for help. SEO services are designed to ensure that your website ranks highly on search engines like Google, Bing & Yahoo!

So that more people can find you when they search online. While there are plenty of companies out there offering SEO services, not all of them have experience with every aspect of SEO – which means they might not be able to provide a comprehensive set of solutions for your business. That’s why it genuinely pays to work with a top-rated SEO agency instead.

Understand What You Need from Your Website

If you want to boost revenue or people to find your website, you first need to make sure it’s optimized for search engines. Think of it as a home address: if you want someone to visit your house, you need to be on the street with lots of houses and have a recognizable number. Your domain name is like that number – it helps search engines and potential customers find and identify your website.

This will actually help ensure that when someone searches for what you offer, they can easily find your site. You also need to make sure you understand what makes up good content and how best to create it, so visitors stay on your site longer. For example, including a call-to-action in each post or page will encourage visitors to explore more pages on your site or purchase something from you directly.

Plus, optimizing images with proper alt text will help them show up in Google image search results. Last but not least, using schema markup tags can increase clickthrough rates on your internal links and lead to higher rankings overall. That’s why having an experienced partner who knows all these is so important!

Knowing How Google Works

Google’s search engine algorithm is a complicated thing. Yes, it changes all of the time, meaning some of what we know may be out-of-date by tomorrow. As much as people try to keep their knowledge up-to-date and relevant, there are new practices coming out of the field all of the time. Understanding these new SEO practices is key to succeeding online today.

When you think about how Google ranks pages, you might imagine an army of Googlers sitting in front of computers with hundreds of tabs open on their browser. That’s not exactly how it works! However, Google has been known to rely on factors that aren’t necessarily black and white.

For instance, if you want your page to rank well for a certain keyword or phrase – even if that phrase appears nowhere on your site – you can still use keywords within your metadata or even in your links pointing back to your site.

This is called on-page optimization, but there are many other kinds of ranking signals out there. For example, did you know that just having good content might be enough? It’s true! Google also looks at how long people stay on your site before they click away.

Philly SEO Pro

New SEO Best Practices

Search engine optimization (SEO) has evolved significantly over time. Internet marketing is highly competitive these days, and, as a result, old SEO tactics that used to work no longer do. To stay competitive, website owners must keep up with new SEO best practices.

There are several new & traditional SEO practices that can help your site rank higher in search engines like Google, Bing & Yahoo. These include link building, content creation, local SEO, video optimization, mobile optimization, social media integration, content syndication/publication on other sites, etc.

Link Building

Creating relevant links to your website from external websites not only gives you exposure but also improves your chances of ranking high in search results. To ensure you don’t get penalized by Google, nonetheless, make sure you don’t create unnatural links or participate in black hat techniques such as guest posting on unrelated websites just for backlinks. One great way to build natural links is by guest blogging on relevant industry blogs; another option is through participation in forum discussions related to your niche.

Keyword Research

Before you start to write your content, you need to have an idea of what keywords to use. Keywords are search terms that people/users enter into search engines when they’re looking for information on a particular topic. When writing content, using relevant keywords can help your site be found by Google, Bing, and other major search engines. It also gives your readers a better chance of finding your content when they use a search engine to find answers on topics related to yours.

Ease of Navigation

When considering any new site, it’s important to check out how well they’ve organized its content. Check that your chosen company has some of these key elements in place, such as a sitemap, an about us page, and relevant social media links. If you’re looking for information on a specific topic, will you be able to find it easily? A good website should make navigation simple by having its most important content linked together.

An Eye-Catching Homepage

Search engine optimization – SEO is a tricky game, but one thing you want to do is ensure your homepage stands out from other sites in its industry. An easy & effective way to do that is by making sure your site’s graphics and copy are clear and easy to understand, letting users know exactly what they’re going to get when they click through. It’s also important to make it as user-friendly as possible, so potential customers can easily find what they really need without getting lost in a sea of text or images.

Targeted Webpages

Search engines prioritize pages that have been linked to other reputable, high-quality websites. It’s good practice to link to high-quality websites with relevant content. It also helps if you link to these pages from your homepage. It actually suggests that you believe your site’s content is of similar quality. We recommend linking out to at least three top-quality sites on every page of your website, particularly those in which you offer an affiliate link or product review.

User Experience (UX)

Today’s best SEO agency will prioritize UX when crafting their website copy in an effort to provide a more optimal experience for their users. But what is UX? It stands for user experience and refers to how people interact with your site or app (and how it makes them feel).

As Google becomes increasingly sophisticated at deciphering which sites are most useful to its users, top SEO agencies have learned that they need to focus on UX. It’s part of the robust search engine optimization (SEO) process if they want their clients’ sites to rank at #1 or the top of search results.

Local Vs. Global Reach

One of our most important new SEO practices is to provide localized content. We have found that by focusing on a small number of locations (even just one location), we can produce high-quality content that outperforms thousands of other websites, even if they are global sites.

This localization gives us a competitive advantage over large, generalist companies because there is nothing more important than serving customers in their native language and having highly targeted content to make sure they get what they want.

seo-report-body-scaled-New

Why Is Organic Search So Important?

Organic search drives more traffic than anything else, meaning that if you’re not ranking highly on Google, your website could be missing out on targeted traffic and sales. But these days, organic search is so much more competitive – why? Because it’s easier than ever to get to number one. With some new practices, you, too, can master organic search.

There are many benefits of organic search; perhaps most importantly, it puts customers directly in front of your business. When someone searches for a product/service they need, they’ll likely click on a few listings before making their final decision; those clicks add up over time. Additionally, people tend to trust businesses that rank high organically – which means more conversions and repeat customers!

Still Not Sure How You Can Start Improving Your Website?

There are some SEO practices that many website owners aren’t aware of. While some people think that SEO is a huge mystery, it really isn’t; with our best-in-class SEO services, we can really help you improve your site in just a few simple steps. Here are 3easy ways to start improving your website today:

1) Focus on user experience

2) Optimize for conversions

3) Create high-quality content.

If you’re ultimately looking to rank higher in search engine results & bring more traffic to your site, SEO is an important factor to consider. Many companies promise big results with their SEO services, but the reality can be very different from the promises that are made. Philly SEO Pro offers the most reputable services that can truly help you rank higher in search engines like Google & Bing.