Archive for year: 2021

You are not alone if you are finding it more challenging to grab the attention of your target audience. The competition in today’s internet marketplace is fierce, prompting many content marketers to look for innovative strategies to optimize their material for better ranking.

If you’ve actually come across the phrase “skyscraper technique” in your quest and want to know how to properly perform it, you’ve come to the perfect place!

What Is The Skyscraper Technique?

The skyscraper approach is a link-building strategy developed by Brian Dean, the creator, and CEO of Backlinko. In 2015, he disclosed that this method had an 11% success rate, tripling his organic traffic in just fourteen days.

“It’s real human nature to be drawn to the greatest,” Brian said, and he thought that the same logic extended to websites attempting to gain backlinks from other websites.

This is accomplished by Googling a key keyword for which you wish to rank, examining any existing material that ranks for that term, and then producing something better. As Brian puts it, “finding the tallest skyscraper in your space, and slamming 20 floors on top of it.”

Skyscrapers are actually long-form, evergreen pieces of content that are 1,500 words or greater in length. A skyscraper will target a relevant search keyword or a popular issue and serve up in-depth content designed to attract more traffic, shares, & backlinks.

These pages provide content that expands on a certain topic and contains all pertinent information on the same page. Many people have abandoned this form of material in recent years in order to rank more pages for certain keywords, queries, and phrases.

This is known as the hub & spoke technique or the pillar page technique. This is when you create a landing page based on a broad topic or keyword with high search volume. You may then create related material on new pages that connect back to your original topic.

Consider the vertical aspect of a skyscraper to show the connection between gazing up at a tall structure and the vertical scrolling necessary while reading skyscraper material. Skyscrapers can be beneficial for SEO since Google prefers authoritative content.

When correctly applied, this method has shown to be extremely effective for marketers across sectors. Others, on the other hand, have lost a lot of essential information due to poor internal linking, which has resulted in the creation of orphan sites that are difficult to develop backlinks to.

Why Do You Need The Skyscraper Technique?

The skyscraper method has evolved into a tried-and-true structure for increasing site traffic. You may do the following with this method:

• Create more engaging articles by developing high-quality content.
• Increase the number of social media shares & blog comments you receive.
• Boost the number of backlinks to your content overall.

When Should You Use Skyscraper Technique?

When you have a lot of material about a big topic, use the skyscraper strategy. You’ll also want to ensure that this information flows readily and can be modified and updated on a regular basis.

Consider the concept of digital marketing. This is actually a field that is constantly changing from prior norms and practices. However, this may also be utilized for issues with a lot of depth, such as personal finance or public health.

Among the most important reasons to use this method on your site is to gain more backlinks. This is what skyscraper pages were intended to achieve.

Finding and obtaining backlinks for your skyscraper pages is usually easier since elements of your page may be repurposed & refreshed more quickly than other sites. This allows you to frequently update & improve your content to align with the backlinks you are trying to acquire and present a larger sphere of content that can link to your page.

One of the advantages of skyscraper pages is the ability to build backlinks. Here are a few more examples:

• Quick refreshes:-Because there is so much material in one location, the skyscraper approach makes it quicker to find and modify areas rather than entire pages.
• Centralized information:-When everything is in one location, it is simpler for a user to follow the story & comprehend your material. It also allows for the usage of jump links, which are beneficial to both Google crawlers and user experience because content can be found rapidly.
• Rank for more keywords:-By putting all of your top keywords and queries on the same page, you will be able to rank for more phrases and build a lot of authority.

How To Create Skyscraper Pages For Backlinks

Choose a Keyword

Choosing the perfect keywords for a high search rank is an art. Your key phrase should be:

• Relevant to your brand and your target audience’s interests.
• In terms of traffic, this is really useful.
• Relevant to the buyer stage you want to reach.

Choosing the Right Content Related to the Keyword

Fortunately, there are a number of tools available to help you study backlink information for any specific topic or phrase. BuzzSumo, Site Explorer, and Moz Link Explorer, for example, may give you a wealth of important information, including backlink data. A blog article with at least 50 backlinks from various sources indicates that it is worthwhile to proceed to the next level.

Analyze Google SERPs

The subsequent stage in the process is to do a thorough examination of SERPs for the keyword(s) you are attempting to rank for. Here are some of the most important data factors to consider when attempting to improve keyword positioning:

1. Backlinks

2. Domain authority

3. Keyword Density

4. Page authority

5. Content-Length

6. Internal linking structure

7. Video Content

8. Structured Data Markup

9. Readability

10. Semantic Keyword Analysis

Develop Better Content

At this stage, you’re ready to produce something that outperforms the existing material. When you’ve found the phrase or page, you want to compete with, evaluate it and expand on it.

Remember that a well-researched post will reassure readers that you are informed about your subject. If there is actually anything you can contribute to improving your current post, please do so.

Make sure to provide connections to comparable information on your website. Despite the fact that this is the most important page, it is critical that you allow consumers to browse your website and learn as much as possible.

Once you’ve established your headers and text, you’ll want to incorporate aspects that will help your material stand out even more. Custom photos and visuals, comments from industry experts, and new examples for your users will be among these.

In Google’s view, everything that improves UX is important. Creating the greatest possible content for visitors increases your chances of obtaining backlinks and establishing authority.

Promote Your Blog

Identify Appropriate Outreach Opportunities:- The creation of blog material is only half the battle. To market your piece, you’ll need to conduct some link-building outreach, sometimes known as “blogger outreach.”

This means locating other websites that post articles on a regular basis on a topic that is closely related to your material. When looking for appropriate possibilities online, you might attempt narrowing the date range or utilizing capabilities such as Google’s advanced search operators.

Send Outreach Emails:- Getting a good reaction from the receiver is one of the most difficult aspects of outreach. Because so many credible websites receive several outgoing emails every day, it’s typically a numbers game.

As these emails often follow a similar structure, yours may be rapidly removed if it does not stand out. What elements influence whether or not your email is opened are as follows:

• The email should appear to be sent by a genuine individual, not a company.
• The message must be communicated from an email address registered with your domain.
• The subject line should be intriguing enough to get the reader to open it without being misleading.

If you are really successful, you will receive a large number of high-quality backlinks as well as increased traffic to your blog.

The Benefits & Drawbacks Of Using The Skyscraper Technique

Benefits

• You have the option of selecting content pieces that are already relevant, popular, and have a large number of links to enhance.
• There’s a good chance that the sites that published the original article would be interested in your revised version as well.
• The majority of the preliminary research has already been done for you in the form of your original post.

Drawbacks

• You must assess whether or not you are genuinely bringing value to the new piece of content you are publishing.
• Determine whether there is a genuine demand for an upgrade or whether your purpose is simply to outdo the competition.
• You run the danger of adding stuff to a work that doesn’t need it and ends up being extended just to be longer.

The skyscraper technique is not a new idea. In reality, many people have achieved success with these pages, whereas others have not been as fortunate and have abandoned this method entirely.

Whether this is due to bad execution or Google choosing what’s best, there’s a lot to be said about trying this technique on some of your most important keywords & landing pages.

The key purpose of the Skyscraper technique is to discover what people are Googling, determine the motivation behind that search, then publish something that surpasses everything else on the market.

It is vital to promote & maintain an organization’s brand image in today’s competitive marketplace. A strong brand image improves business & profitability. The web is one of the kinds of media in which it has become critical to both manage and monitor an organization’s reputation. A marketer can use a variety of strategies to promote a company on the internet. Entrepreneurs employ a variety of Online Reputation Management Services to develop their reputation or image.

What Is Online Reputation Management?

Online Reputation Management (ORM) is a means of controlling a business’s, website’s, or entity’s view of the intended audience on the web, social networking sites, social media, and search engine result pages. It is related to search engine optimization and employs organic SEO tactics in a broader sense.

Nonetheless, the primary purpose is to promote good material rather than negative evaluations or to push down unfavorable information in the SERP, thus boosting the online reputation of a website, brand, or corporate organization.

Why Your Business Needs Online Reputation Management

With the internet business world becoming more open than ever, people now have the ability to praise or criticize a brand or website. With social networking, forums, and social media becoming more prevalent nowadays, consumers may voice their opinions on a business or website more effectively and to a bigger worldwide audience.

Furthermore, some dishonest online marketers are resorting to making phony negative remarks in order to harm the reputation of a competitive website. This has truly become a major issue for websites nowadays, as potential consumers might see these fraudulent remarks anytime they search for a specific website’s brand.

This drastically harms the brand’s reputation, lowering its rating in SERPs and frequently resulting in the site being blacklisted or punished by major search engines. It is difficult to express the great impact of Online Reputation Management Services. A professional reputation management specialist can assist you in managing the reputation of your website and developing deeper ties with your target audience.

These professionals employ smart internet marketing tactics to increase good content and fight bad reviews about your company! A reputation management professional watches and responds to anything said about your website or business on the internet.

They employ a one-of-a-kind online reputation management strategy that entails the promotion of good material. This involves creating social media profiles, replying to critical comments on various online media, and actively participating in social media through forums, social networking, and blogging.

Online Reputation Management Services

Professional Online Reputation Management Services are widely accessible to marketers. These services are given by market-reliable and respectable firms. Such companies and suppliers have a staff of professionals that are capable and good at maintaining an organization’s image on the internet.

The skilled staff focuses on content generation and maintenance, keyword optimization, link building, Pay per Click advertising, online banner promotion, and other similar approaches. The main purpose is to check whether any other competitor is harming the reputation of the brand or company.

For this purpose, these professionals create blogs to regulate opinions about your company in its favor. You may also comment on other blogs to see whether the writers of these blogs aren’t spreading opinions that could harm your reputation or the image of your firm.

These pros may also create and upload online banners to promote and sell your products and services on the internet. The professionals are also skilled at creating articles or material that might help one’s reputation.

The articles drive potential visitors to your website and increase your company’s popularity. Link building is the process of easily putting links to the websites of other webmasters who are in the same industry as you.

Why Is Online Reputation Management Important?

Brand management is crucial to a company’s success. In this era of connection, with the rising popularity of social networking sites, customers’ purchasing decisions are being heavily impacted by the reviews and comments that circulate on social media sites and forums. As a result, service providers’ products are expanding to meet the demands of the sector.

• A website, blog, forum, or anything online can be easily tarnished with a hit and run poster;
• A rumor on Facebook or Twitter can ruin the image of a brand.
• A negative video on social sites can damage the long earned credibility of an organization;

By analyzing and maintaining a pulse on the many user-generated online media sources and, more importantly, the consumer, Online Reputation Management Services can defend a brand’s image and prestige. A service provider emphasizes search engine security, review management, and customer management while managing a brand’s reputation by:

1. Moving up the positive search results to higher positions and taking off the criticisms from the top pages of the search engines;

2. Defending the integrity of a brand by reducing negative PR and by increasing positive PR;

3. Recognizing the sources of negative comments;

4. Closely observing the networking sites and other Internet platforms.

5. Maintaining an image with a proactive approach;

6. Creating user-friendly and reputed content about a brand;

Online Reputation Management Services have become a crucial practice in today’s Internet age, when a simple Google search may yield complete information on anybody or anything. Unfortunately, few people understand what ORM involves or how it affects a business. Philly SEO Pro is the best Philadelphia SEO.

What Does A Reputation Management Company Do?

Online Reputation Management is accomplished via the use of a number of tools and approaches that may be valuable to any firm that wants to preserve or restore its image in the worldwide market. These services function by addressing several aspects of reputation management, depending on the gravity of the situation, such as:

• Handling negative feedback

Negative feedback can come at any moment as a result of a disappointed client or simply because someone wishes to harm the image of the targeted people or organization. If not detected in a timely manner – it may be extremely damaging to the company’s reputation. This is where Online Reputation Management Services come in, scouring the internet for any bad remarks.

If left untreated, this might escalate, and it is managed by ensuring that client concerns and inquiries are resolved and publicly recognized. It builds up one’s reputation by letting the audience know that it is not shying away from the negative comments and is willing to resolve the issues, which the world might have.

• Pushing negative links further down the searches

Some concerns cannot always be addressed because they have been purposefully promoted by competitors. In such a circumstance, Online Reputation Management Services may help to protect one’s reputation by pushing unfavorable links farther down search results and bringing positive evaluations and remarks about the firm to the forefront.

• Distributing favorable press releases

By disseminating good press about your company in response to false claims and complaints, Online Reputation Management assists in maintaining an unshakeable image of the organization in the eyes of the targeted audience and consumers.

• Improve Accessibility

In addition to lowering unfavorable comments about your business in SERPs, the expert devises strategies to make you more customer-friendly and accessible. This is in relation to online interfaces that provide useful and positive information to web visitors.

How Much Does Reputation Management Cost?

Online reputation management is essential for any organization in today’s cyber-age when you can obtain thorough information about anything using your preferred search engine. Nonetheless, few of us are aware of what ORM entails and how it affects business positions. Turning to a professional ORM consultant is recommended since they know what works and what doesn’t when it comes to brand management on the internet.

When it comes to reputation management services, pricing is a significant consideration. Look for a service provider with a tiered pricing strategy that makes the service affordable. The Online Reputation Management Services providers should be willing to work within an affordable budget. However, depending on the complexity of work, the pricing may vary.

The Consequences Of A Poor Reputation Online

There is no dilemma that the web has altered the way society operates; nevertheless, although the bulk of the impact has been beneficial, there have been some negative implications. For example, if you start a business selling beauty items and someone claims they are suffering from health or medical difficulties as a result of your products.

You can guarantee that the news will travel quickly on social media platforms such as Facebook and Twitter. As a result, despite all of your financial efforts, your firm risks collapsing as you watch in terror. While the immediate instinct may be to go to court, this can take months, if not years, and the perpetrators may never be found.

Your organization may recover from such snags in record time with online reputation management. These are search engine optimization (SEO) professionals who use various strategies to guarantee your company or website regains its rightful place in search engine rankings. You’ve probably heard or read about firms that have failed as a result of superficially leaked information in recent years.

Because most of these firms had a strong internet presence, they were vulnerable to assaults, and your business might face the same fate. Your company loses credibility and integrity as a result of these issues, but it also goes through a rough financial phase as investors shy away from injecting money into it while buyers keep off. This makes Online Reputation Management Services instrumental for every online business.

An Online Reputation Management Agency That Delivers Results

There are several critical parts to the online reputation management jigsaw that should not be disregarded. Your campaign will almost surely fail if you do not include all of the important and critical parts. These components include content creation, social media marketing, and search engine optimization.

The key, however, is to create an online reputation management plan, which can be performed with the assistance of professional services. If you’re getting ready to start creating your reputation, an online reputation management business may assist you in the following areas:

• Writing & Releasing a Whitepaper;
• Negative Links Removal;
• Building a Great Website;
• Creating Relevant Blogs.
• Responding to legit complaints;
• Making a Wikipedia & other Authoritative Entry for Your Brand;

Why Choose Philly SEO Pro For Online Reputation Management

Online Reputation Management Services are unquestionably vital for any firm seeking to develop or maintain a favorable market image. In today’s world, ensuring good online reputation management is important since one unfavorable comment about your firm may devastate a reputation that has taken years to create. In a turbulent industry where your reputation may make the difference between striking the jackpot and tasting the dust, Online Reputation Management Services cannot be overlooked.

To enjoy the full benefits, you must work with a company that offers reputation management as part of its SEO services package. You can take your business to the next level with the correct Online Reputation Management Services. Using a company like Philly SEO Pro, which provides top Online Reputation Management Services, is now a must

Shh! Don’t Share This Google Core Web Vitals Insider Secrets

Google has announced that it would begin to evaluate “Page Experience” in Search ranking, as measured by a set of standards known as Core Web Vitals. Many of us are thinking about or have been requested to verify that we have cleared our Core Web Vitals, but how do you determine if you have? Addressing that question is more difficult than you may expect. Although many solutions are now revealing these Core Web Vitals, there are many important principles and complexities to understand.

Many technologies, including GTMETRIX, even Google services such as Page Speed Insights as well as the Core Web Vitals report in Google Search Console, appear to produce unclear data. Why is this true, & how can you ensure that your modifications are effective? Here’s a more comprehensive outlook.

What Are Google Core Web Vitals?

Google’s algorithm will alter the way in which it measures on-page accomplishment in terms of ranking. The Core Web Vitals are three metrics that assess a user’s experience when loading a webpage. These metrics assess how rapidly page content loads, how swiftly a browser loading a webpage can react to user input, & how stable the content is as it loads in the browser. These three measures, together with Mobile Friendliness, Safe Browsing, HTTPS, & Intrusive Interstitials, will be packaged into a signal Google is naming the “Page Experience Signal.” These 3 Google Core Web Vitals principles are:

• Visual Stability of Page Content
• Loading Experience
• Interactivity

Core Web Vitals centers on the user experience after a person clicks on a web page from the Google SERPs, such as whether the page loads quickly or is reliable, i.e., it does not need to load twice before it becomes clickable & navigable. Organizations should analyze their normal engagement measures, such as bounce rate, time on site, pages per session, & so on, with a greater emphasis on these elements.

These metrics, which are accessible through your Google Analytics account, reveal whether or not a user values their visit to your website after discovering it through organic search results. Core Web Vitals are a crucial series of particular elements that Google considers significant in the overall user experience of a webpage.

Core Web Vitals are indeed 3unique page performance & user interaction metrics – First Input Delay (FID), Largest Contentful Paint (LCP), & Cumulative Layout Shift (CLS) (CLS). In brief, Core Web Vitals are a subset of qualities that will be featured in Google’s “page experience” score (basically, Google’s approach to measuring your website’s overall UX). As previously indicated, the Core Web Vitals metrics for your site may be found in the “enhancements” section of your Google Search Console account.

Why Are Core Web Vitals Important?

Google aims to incorporate page experience as a Google ranking factor. Indeed, based on the statement and the wording, it’s safe to conclude that Core Web Vitals will account for the vast bulk of your page experience score. It’s critical to realize that a strong page experience score will not automatically catapult you to the top of Google’s search results. Moreover, Google was quick to point out that page experience is among the many (about 200) characteristics used to rank websites in search results. The page experience will be a combination of variables that Google deems important for user experience, such as:

• Mobile-friendliness;
• HTTPS;
• “Safe-browsing”;
• Lack of interstitial pop-ups, etc.

Largest Contentful Paint (LCP)

The time it would take for a page to load from the standpoint of an actual user is referred to as LCP. In other words, it is the time required to view the majority of the content on the screen after clicking a link. LCP is not the same as other page speed measurements. Many other page speed metrics (such as TTFB & First Contextual Paint) may not always effectively represent how a user interacts with a web page.

LCP, on the other hand, concentrates on what matters most when it comes to page speed: the capability to see & interact with your website. Your LCP score can be calculated using Google PageSpeed Insights. That’s useful, especially when it comes to recognizing areas for improvement. The advantage of utilizing Google Pagespeed Insights versus a tool like webpagetest.org is that you can see how your page fared in the real world (based on Chrome browser data).

First Input Delay (FID)

Now let’s take a look at Google’s second Core Web Vital – First Input Delay. So, your page has FCP at this level. But the question is whether users will be able to interact with your page. That’s what exactly FID tracks: the amount of time it takes a user to interact with your page. Google relies on FID to assess how real-world consumers interact with websites. Yes, FID essentially tracks how long it takes for things to happen on a page.

In that sense, it’s a page speed score. Yet, it goes a step further & assesses the time it takes for users to complete a task on your page. For a page that is all content (such as a blog), FID is probably not a major problem. Scrolling the page is the only true “interaction” – Alternatively, pinching to zoom in & out. Other interactions include the following:

• Clicking on the site’s navigation link;
• Choosing an option from a menu;
• Entering email or data into a field;
• Opening up “accordion text” on mobile devices;

Cumulative Layout Shift (CLS)

A page’s Cumulative Layout Shift (CLS) reflects how consistent it is while loading (aka “visual stability”). In other words, if your page’s elements move while the page loads, you have a high CLS. That is not a good thing. Rather, you want your page elements to be somewhat stable as they load. Once the page has fully loaded, visitors will not have to re-learn where links, graphics, or forms are located, or you may unintentionally click on something.

Which Users Are Included in the Chrome User Experience Report?

The Web Vitals are slow to update even though the field data is based on the most recent 28 days of data from Chrome User Experience Report (CrUX), and it’s only the 75th percentile of that data. Utilizing 28 days of data as well as the 75th percentiles of data is advantageous since it eliminates variances and extremes to offer a more realistic assessment of your site’s performance without generating a lot of noise that is difficult to understand.

As performance indicators are especially susceptible to network and device clutter, you must smooth out this influence to get to the real story of how your website performs for the vast majority of visitors. Nevertheless, they are excruciatingly slow to update, resulting in a very slow feedback loop from resolving faults until you see the results of that adjustment reflected there.

The 75th percentile – p75 in particular, as well as the delay it produces, is noteworthy. It investigates which metric accounts for 75% of your visitors’ page views over a 28-day period for every one of the Core Web Vitals. As a result, it has the maximum Core Web Vitals score of 75% of your page visitors (or conversely, the lowest Core Web Vitals score that 75% of your page views will have less than). Thus it is not the average of this 75% of page views, but rather the worst value of that set of numbers.

How Do You Enhance Your Core Web Vitals in WordPress?

Each statistic requires a unique set of tactics. The majority of gains involve implementing WordPress performance best practices, with a few areas of concentration – which is why choosing the best WordPress caching plugin will help you with no trouble on your part.

Improving Largest Contentful Paint(LCP) on WordPress

Largest Contentful Paint is the most evident statistic to optimize for, as it is based solely on WordPress performance best practices:

1. Optimize browser caching.
2. Set up page caching.
3. Optimize your images.
4. Use server-level compression.
5. Optimize your code.
6. Use preconnect for important resources.
7. Use a content delivery network – CDN for global audiences.

Improving Cumulative Layout Shift(CLS) on WordPress

Optimizing for Cumulative Layout Shift is a little more sophisticated since it interacts with your website’s code. The following are some of the most common challenges & solutions:

1. Optimize web fonts (FOIT/FOUT)
2. Fix images without dimensions
3. Fix ads, embeds, and iframes without dimensions
4. Be careful with injected content.

Improving First Input Delay(FID) on WordPress

Since First Input Delay is entirely code-based, it is the most challenging to optimize. You’ll want to reduce heavy JavaScript execution to a minimum so that the browser can respond quickly to user inputs. If at all possible, start by deleting any unwanted JavaScript. By doing so, you will address PageSpeed suggestions such as “Reduce javascript execution time,” “Remove unused JavaScript,” and “Minimize main thread work” Enhancing FID in general, if you are not a developer, might be difficult.

How to Check Google Core Web Vitals for a Website?

Submitting a URL into PageSpeed Insights is the most straightforward way to get a quick look at the Core Web Vitals for a particular URL as well as the full origin. Gain access to Google Search Console to learn how Google perceives your complete website’s Core Web Vitals. This is a free Google service that explains how Google perceives your complete website, especially the Core Web Vitals.

SEO teams have historically used Google Search Console. However, the metrics that site developers will require to handle are Core Web Vitals. If they haven’t previously, development teams should have access to this innovation as well. To acquire access, you must first register a Google account and then verify ownership of the site by a variety of techniques (placing a file in your webserver, adding a DNS record, etc.). The Google Search Console Core Web Vitals summary offers an overview of how your site has done in terms of the Core Web Vitals over the last 90 days.

How to Fix Slow Server Response Time

Server response time – SRT is the amount of time that elapses between a client requesting a page in a browser and a server responding to that request. It is measured by TTFB (Time to First Byte). After submitting an HTTP query, the time it takes to receive the first byte of a page is measured in milliseconds. Here are 7easy ways to increase the server response time of your website:

• Keep WordPress Lightweight
• Use a CDN
• Optimize Databases
• Use Reliable and Fast Web Hosting
• Monitor PHP Usage
• Configure Caching
• Minify Scripts

Enhancing Core Web Vitals Is Critical For Success!

If you aren’t ready & haven’t focused on optimizing your web pages, don’t be surprised if you struggle to enhance your organic ranks. Remember that your website does not have to be the best or fastest on the internet; rather, you should try to have your website perform the best against your competitors.

If you’ve not already, start working on optimizing your website right away. Those that do little to enhance the user experience will almost certainly see a decline in rankings, a change in rank allocation, as well as a drop in engagement metrics such as higher bounce rate, less time on site, fewer pages per session, and so forth.

Philly SEO PRO Is At The Forefront Of Innovative & Trending Technologies

Google Core Web Vitals is relevant, and users will search & buy from sites that offer the best experience to them. Do you want to learn more about Philly SEO PRO’s Core Web Vitals services? From Google Core Web Vitals to technical SEO, link building, reporting, and more, our professionals are here to help you rank on the first page of search engine results. Contact Philly SEO PRO today & we will be pleased to answer any queries you may have!

Backlinks are among the few pieces of the SEO puzzle needed for any good website to get high rankings in search engines. The more quality backlinks you have, the more important Google and other search engines think your site is; Therefore increasing your chances of a good ranking.

What Are Backlinks?

Backlinks are simply HTML links to your site from another site. The search engines count these as a sort of vote to the information on your website. Although, in general terms, there’s no such thing as a ‘bad link’ to sites, all are not created equally. The most effective links are from well-respected (authority) sites that are relevant to your site. For instance, if your website is about cars, then a link from any other motoring-related website would be of great benefit. The more important that website, the bigger the impact on your website rankings. Many people talk of the great effect of Backlinks.

Why Are Backlinks Important?

Everyone is talking about Backlinks since having a large number of them (tens, hundreds) will help your site rank higher in search engines. The higher you rank – the more visitors you will receive and the more products or services you will sell. Keep in mind that search engines are meant to find the most relevant answer to a searcher’s query.

The major search engines – Google, Yahoo, etc., achieve this in a variety of ways, one of which is determining how many other sites are pointing or linking to your site. If the material on those sites is similar to yours, that’s even better. The theory goes that if other quality sites link to your site, it indicates you’re relevant and providing valuable stuff.

What Types of Backlinks Are Valuable?

Google and other search engines, unlike the founding fathers of the United States, do not believe that all backlinks are created equal. The basic reason is that the Web is full of pure garbage sites, and anyone could build tons of inbound links from dummy sites made just for that purpose to pretend they are significant.

Oh! that happened in the late 1990s and early 2000s, and Google has since fixed the situation in order to restore balance to their search results. It’s essentially an arms race between those who try to game search engines and the geniuses who create algorithms that work for Google to try to block them.

The most valuable links are those that have already been determined to be valuable or worthwhile by search engines. In the world of Google, this means that the sites have something called Pagerank. Pagerank is essentially a popularity contest for websites, with numbers ranging from 0 to 9. Yes, the number 9 is the finest.

If your website/platform has a large number of backlinks from sites with a Pagerank of 8 or 9 (which is not easy at all), it will jump dramatically in the results. Google uses a variety of elements to determine Pagerank, including site age, relevancy, and a host of other stuff they will never, ever reveal to anyone.

However, it doesn’t stop there. If those sites have a domain extension such as a .gov, .edu, or.org, instead of .com, you will gain even more search engine juice. Why? Presumably, it is because Google weighs those domain extensions heavier in the credibility department because they are usually not out there trying to sell something or make money. Therefore, if one of those sites links to you, you are probably producing worthwhile content.

How To Get Backlinks?

Knowing how to get backlinks is an absolute necessity, whether it is for the purpose of improving your website, blog, or article ranking on the SERPs. Once you have content up on these platforms, ranking them is the next step so that you can receive more free traffic, and backlinking is the key.

Rich and Informative Content:

You would be surprised to know that quality posts based on your topic just flood your site with thousands of traffic instantly. However, make sure that your content is 100% unique and gives a clear and concise idea. Nevertheless, an informative post is attracted by folks that simply lead to a huge amount of traffic. So in the digital world, content is the King.

Focus On Comments:

You would be glad to know that focusing on your visitor’s comments could help you get them back again to your site. Sadly, most internet marketers simply avoid blog comments. However, commenting on your visitor’s comments & placing backlinks strategically just helps you make a good relationship with them.

Target Related Forums:

In order to get more traffic and get more hits in the search engine, there is no exception to targeting similar forums. However, find some top-ranked forums related to your subject and hence add your site’s URL in the BIO and Signature section so that it can be easily seen. Also, post some interesting and enticing news about your business. Don’t forget to add Backlinks or your site’s URL at the end of your posts.

Email:

As an internet marketer, you have to send a number of emails every day. However, you would be happy to know that you can add the URL of your site as a signature of your email. Just go to the setting and add the URL. It’s a great way to redirect someone to your site.

Submit RSS Feed:

Submit the RSS feed of your site/blog to some top directories, including Yahoo, Dmoz, etc. This is an efficient way of getting Backlinks to your site. Also, submit your site’s RSS feed to search engines including Google, Bing, Yahoo, etc.

You may now know all about backlinks, but this process takes a long time to complete. In fact, creating sufficient backlinks to boost your page ranks significantly can take months to do manually. You could improve your efficiency by spending less time creating low-quality backlinks and by focusing on creating only the best quality Backlinks. However, for best results & success, partner with Philly SEO PRO, the leading industry expert.

How to Sell SEO Services?

There is a lot of competition for SEO experts who Sell SEO Services. Prospective clients are aware that they should consult with many firms before selecting someone to perform their SEO services. If you want to close those SEO leads, you need to know your stuff and go above and beyond while putting together your presentation.

Putting together a successful research-based SEO service proposal will make your client feel secure in your abilities and help you close the deal. When preparing a detailed Offer plan for a potential client, use these tips to help you build a strategy and have a straightforward direction if the client decides to proceed.

What Is Resell SEO Services?

The practice of selling someone else’s SEO services as your own is referred to as Resell SEO Services or reseller program. This eliminates the requirement for you or your team to develop an SEO plan, execute campaigns, and even recruit, manage, and train SEO specialists. You won’t even need to be familiar with SEO tools. You will help satisfy the needs of your customers through Resell SEO services.

Prepare Before You Sell SEO

It’s important to build a relationship and get information from prospective clients, so don’t jump into your first conversation with many sales pitches. More often than not, that will leave the prospective with the impression that you are more interested in their money than helping them.

Before approaching the prospective client, it’s best to look at the website in question. That way, you’ll have a general understanding of what they’re selling and how you can help them improve their Listing, rankings and traffic. If you don’t know anything about the client, then you will need to get some basic information about them. You can find most of the information by researching the company online:

• How big is the site?
• What types of services and products does the company sell?
• Is the company most interested in a local, national, or international campaign?
• How much traffic does the site get each month?
• How competitive is this niche market

Do a Keyword Search Volume Analysis

A keyword search volume analysis will help you determine what keywords the prospective should focus on. If the client has shown interest in an SEO Services Local or geo-specific campaign, then you can try using this geo-specific keyword research tool.

This information will also help you start putting together a budget for the project. If the CPC for the keywords is high, you’re dealing with a competitive market that will need to have a higher SEO budget to get results for the client.

Run a Preliminary Keyword Ranking Analysis

You will need to run a preliminary keyword ranking analysis to determine how far the website has come in terms of ranking results. Many online SEO Services tools come with Rank Checker, which works very quickly. It doesn’t, sometimes, give you the most accurate results, so spot check suspicious results with Google. You can also use other tools to make a comprehensive, accurate report.

Your preliminary analysis should help you determine how much work it will take to get first-page rankings for relevant keywords. Keep this preliminary report handy so that you can include it in your Value Proposition & proposal. It’s always useful to show clients why you think they should focus on certain strategies over others and offer valued SEO Services Tips. Of course, your prospective client isn’t going to get 100 percent of available traffic no matter what techniques you use.

Analyze the Site’s Traffic Data

Talk to the prospective client about getting added to their Google Analytics stats. This will give you the opportunity to study the site’s current traffic. This conversation is also a great time to work on your relationship with the client. Talk about what your research has shown so far and ask them about their business goals. If the site is already getting some traffic, you will want to find out where the traffic is coming from, how high the bounce rate is, and how much traffic is resulting in sales.

Check Search Engine Indexing

Sometimes clients have websites that aren’t indexing properly with search engines. The company can have really strong PR rankings and a terrific inbound link count, but the on-page SEO just isn’t meeting expectations. It’s best in this situation to check the site’s indexing. The search string will show you how Google has indexed this site.

Sometimes you will find that only a couple of pages turn up. If you know that the site has many more pages, you know there is a problem. Dig around a bit to see if you can find a site map. You can also ask the client to add you to their Google Webmaster Tools data. This will give you access to lots of useful information that will help you spot SEO problems and determine how to fix them.

Evaluate the Site’s On-Page Content

When you check out the site, look for keyword-rich content. If you don’t find it, then that could be the problem right there. That means you will need to include content development in your proposal. You can Sell SEO Services that achieve results only when you are prepared.

Find the Site’s On-Page SEO Issues

Many on-page Search Engine Optimization issues will jump out once you review your site. Some of the most common things to think about include whether the site relies too heavily on Flash. Whether the site uses non-SEO-friendly URLs, duplicate content, or poor navigation; and whether each page uses unique tags. Identifying these problems can help you create a proposal that targets the client’s issues & ultimately Sell SEO Services.

Check out the Competition

The level of commitment required to achieve a first-page ranking often depends on how much competition is out there. Search for keywords that are important for the prospective client’s site. This will give you the chance to see what strategies the competition uses. One of the most inherent things to look at is inbound links. Link building is one of the most costly and time-consuming search engine optimization processes, so you want to know what you’re getting into before you make an official proposal.

Check Google’s Local Business Listings

It’s amazing how many organizations miss out on the easiest ways to boost traffic. That includes listing their site on Google Local Business. Google will rank local businesses over organic search results. That’s something that you definitely want to take advantage of. It’s easy and effective and helps Sell SEO Services.

Include Business Profiles

Business profiles are a great way to boost a client’s website traffic. Google will rank biz profiles along with the company’s website, which means you can potentially dominate a larger chunk of first-page results by creating profiles on websites like Yelp and Hotfrog.

Develop A Smooth SEO Sales Experience

Now that you have all of this information, you can prepare a proposal that targets the client’s concerns. Include bits of research in your proposal. Doing so will show the client why you have made certain choices. It will also show that you have already put a lot of time into creating an effective strategy for the company. Don’t worry about charging for the information in your proposal. Just think of it as a relationship builder that will attract more clients now and in the future. It’s a vital component in developing a smooth SEO sales experience.

SEO professionals need to realize that some clients don’t know how much money it will realistically cost to get the results that they want. If the prospective balks at the proposal, try to develop an alternative plan that won’t cost as much money. Sometimes you can suggest using one or two of the proposed methods to improve traffic.

You can also suggest that they simply hire you as a consultant while they implement the work in-house. The harder you work with and for potential clients, the more likely you will build a solid relationship that will benefit your business in the future and help Sell SEO Services.